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Michael Farley/Writing

Occasional writing on product design, leadership, and AI


Nov 2026 Profiles Before Personas
Personas built on thin data are worse than none. Before investing in full persona research, anchor on user profiles and research-backed scenarios.
Aug 2026 Healing Papercuts
Design debt is made of tiny annoyances that never get prioritized. How to track them, build a mandate to fix them, and measure what they cost.
Oct 2024 Designing AI to Disappear
Chat interfaces bury the lede. Product designers should move AI to the background and let it do more of the work for people.
Apr 2020 Inspired by Hospitality
What restaurant hospitality can teach product designers: expertly recommend, silently anticipate, and personally delight.
Mar 2018 Make Them Care
How your presentations might be hurting your chances of making your point.

Michael Farley/Product Design Leadership