A question I’ve been asking clients has been “Why an iPhone app?”
A lot of people have been caught up in the swell of iPhone apps being launched, and for good reason. It’s a fantastic way to get a solid user experience right in their client’s hands. I want those people to take a step back and ask themselves how many of their customers have an iPhone compared to other mobile devices.
Can we come up with a better solution by making a mobile optimized site? An Android app as well as an iPhone app?
In March 2010, according to AdMob, US Android web traffic surpassed that from the iPhone. Let’s think about this for a moment instead of creating a kneejerk iPhone app.
http://techcrunch.com/2010/04/27/admob-android-passes-iphone-web-traffic-in-u-s/
