I just noticed this intro to DraftFCB’s site. It’s an interesting approach to user experience on a site that has a variety of user flows. Off the top of my head, they could have potential clients, current clients, job seekers, someone looking for an address, and so on. They answer any of those questions with [...]
Category Archives: In my own mind
The rule on lists of rules
August 24, 2010 – 8:56 am
It’s become de rigeur for blogs to publish lists of advice, or rules to live by gained from the author’s years of experience. After reading several of these, I’ve compiled my own list, a much shorter version. Don’t take advice/rules lists too seriously, they’re all made up of people’s personal experiences and aren’t law. Empathy [...]
Using YouTube for every ad you make
July 12, 2010 – 3:03 pm
This weekend Missy saw an ad she liked on television, so she turned to the internet to find more about it. Her first stop was YouTube, a step that I thought was pretty logical, but it turned out to be unsuccessful. It would take her another half hour of searching to finally find the video. [...]
NASA reimagining
July 6, 2010 – 2:17 pm
I’m on vacation, so I won’t spend much time thinking about this, but I absolutely love the NASA logo re-imagined by BaseDesign. It’s simple, which is already miles ahead of the current NASA logo, but I think it says much more. It has a timeless look, but at the same time is totally saying “this [...]
Rewards card wallet
June 17, 2010 – 1:21 pm
So I was thinking about why my wallet is wearing a patch in my jeans, and I realize it’s because I am carrying about 20 cards, the majority of which I don’t necessarily need to carry, I just need the number. From there I figured the ideal way to fix this would be a phone [...]
