I will engage only in design activities that improve life, both environmental and human. I will recognize that design that does not improve life is a form of apathy and that “doing no harm” is not enough. I will engage only in design processes that are respectful, generative, catalytic, and productive. Excerpt from The Designer’s [...]
Category Archives: Advertising
Moving Target
March 19, 2012 – 5:00 pm
Of all the things advertisers do online, one of the most annoying to me has to be the ad that expands, pushing down the entire page. The problem here is not when it’s user-initiated, it’s when it happens automatically, after I’ve already started reading the article. Take a look at this, and see where the [...]
AKQA: 2011 Adweek Agency of the year
December 12, 2011 – 9:46 am
I woke up to my phone buzzing at 2am with emails from our London office sharing the news, we’d been announced as Adweek’s digital agency of the year. I’ve only been with AKQA for 8 months, but this is a fantastic gift, and I’m truly proud to be a part of this family. http://www.adweek.com/news/advertising-branding/agency-year-akqa-137015
The rule on lists of rules
August 24, 2010 – 8:56 am
It’s become de rigeur for blogs to publish lists of advice, or rules to live by gained from the author’s years of experience. After reading several of these, I’ve compiled my own list, a much shorter version. Don’t take advice/rules lists too seriously, they’re all made up of people’s personal experiences and aren’t law. Empathy [...]
Using YouTube for every ad you make
July 12, 2010 – 3:03 pm
This weekend Missy saw an ad she liked on television, so she turned to the internet to find more about it. Her first stop was YouTube, a step that I thought was pretty logical, but it turned out to be unsuccessful. It would take her another half hour of searching to finally find the video. [...]
